Case Study: ASM Global (KTSP) – Managing Casual Workforce at Scale

About Kai Tak Sports Park (KTSP)

Kai Tak Sports Park (KTSP), is a 28-hectare integrated sports, entertainment, and leisure hub in Hong Kong, redeveloping the former Kai Tak Airport site. It features a 50,000-seat retractable roof stadium, a 10,000-seat multi-purpose arena, a 5,000-seat youth sports ground, outdoor spaces, retail areas, and the Dining Cove, creating a vibrant destination for sports and entertainment.

Challenge

Imagine being a large-scale venue operator, like ASM Global who needs a workforce solution to manage thousands of casual workers during peak times. The problems they faced?

• Massive rise in workforce demand like major events required the capability to quickly onboard and manage thousands of casual employees.
• Inefficient collaboration with staffing agencies created inefficiencies and delayed critical workforce decisions.
• Worrying high turnover rate for casual workers – without a structured career path, many casual employees   come and go which affects workforce stability.

Solutions

• Onboarded Thousands in 17 seconds: Workstem’s automated bulk onboarding registered thousands of casual hires in just 17 seconds, eliminating delays and ensuring workers were ready instantly, while batch deactivation kept payroll records spotless for future events.
• Quick Agency Integration: Workstem’s real-time API integration streamlined roster updates and shift allocations, while automated invoice validation ensured accurate payments and seamless agency collaboration.
• Supported Career Paths & Dynamic Pay Structures: By offering wage progression based on tenure, shift type, and certifications, casual workers are motivated to stay engaged, boosting retention and creating a reliable workforce.

Achievement

With Workstem, ASM Global transformed casual workforce management at KTSP. The agency integration ensured seamless staffing, automated payroll saved a fraction of time, and structured career paths ignited engagement and retention, making Workstem indispensable for large-scale event success.

A Few Words from ASM Global

“We timed it, and it only took 17 seconds to onboard!” – ASM Global On-site Supervisor

“Great partner indeed! Delivered what was asked!”  – Group Director, People & Culture (APAC & MENA)